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最終更新日：2025年10月17日
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最終更新日：2025年10月17日
授業計画や教室は変更となる可能性があるため、必ずUTASで最新の情報を確認して下さい。
UTASにアクセスできない方は、担当教員または部局教務へお問い合わせ下さい。
全学自由研究ゼミナール (University of Tokyo – Accenture, “Hack the Future: Vision, Design, Action”)
University of Tokyo – Accenture, “Hack the Future: Vision, Design, Action”
＜Overview＞
Today’s world is marked by growing uncertainty—shaped by increasingly volatile macroeconomic conditions, rapidly evolving societal trends and consumer preferences, shifting geopolitical dynamics, intensifying impacts of climate change, and the accelerating advancement of disruptive technologies. In fact, between 2017 and 2022, business environment uncertainty has tripled. We now live in an era where “there are no clear right answers.”
Among these factors, the impact of disruptive technology is particularly striking. Services that were unknown yesterday can suddenly emerge and transform our lives. A prime example is the launch of ChatGPT in 2022, which has since sparked a wave of generative AI–powered services. By the time you start working, such tools will likely be so integrated into everyday life that it will be hard to imagine a world without them.
In a world without clear answers, even industry leading companies cannot guarantee the success of new products or services. According to Accenture research, when it comes to launching new businesses—especially those whose outcomes are uncertain until tried—only 6% of executives say they feel confident calling them a success.
So, what does it take to create successful new products and services? One key lies in identifying user-centric issues and insights—unmet or latent needs—and in building the capability to rapidly bring new offerings to market.
Accenture, one of the world’s leading consulting firms, has been helping companies across industries and around the globe bring new services to life. Drawing on this experience, this course is designed for beginners and aims to equip students with the fundamental techniques of creating new products and services—together with Accenture consultants.
Through the use of frameworks such as logical thinking and design thinking, students will identify and explore key challenges and insights, and generate ideas for the “future” that each wants. In the final presentation, students will use storytelling techniques—conveying business ideas as compelling narratives—to communicate their concepts.
＜Expected outcomes＞
- From the lectures on various themes, understand the situations of the “companies” that you may interact daily. Learn new techniques to investigate the situation.
- Deepen your thinking through discussion with your teammates.
- Get trained to define your own “guiding questions” and find answers for each.
Examples of the “guiding questions”:
・How can I reduce the waiting time at a store I frequently visit?
・How can I encourage people who don’t usually go to the movies to want to visit theaters regularly?
・How can I make makeup more enjoyable and accessible for men?
・How can I express our reactions in Zoom meetings in a way that feels as natural as face-to-face conversations?
・How can I make crowded train commutes more enjoyable?
・How can I make the experience of waiting for trains at Komaba-Todaimae Station more
comfortable, without reducing the number of users?
- Learn techniques to tell a convincing story to gain understanding from the audience.
- Understand skills and approaches required to accomplish the task when working as a team with
diversity.
Today’s world is marked by growing uncertainty—shaped by increasingly volatile macroeconomic conditions, rapidly evolving societal trends and consumer preferences, shifting geopolitical dynamics, intensifying impacts of climate change, and the accelerating advancement of disruptive technologies. In fact, between 2017 and 2022, business environment uncertainty has tripled. We now live in an era where “there are no clear right answers.”
Among these factors, the impact of disruptive technology is particularly striking. Services that were unknown yesterday can suddenly emerge and transform our lives. A prime example is the launch of ChatGPT in 2022, which has since sparked a wave of generative AI–powered services. By the time you start working, such tools will likely be so integrated into everyday life that it will be hard to imagine a world without them.
In a world without clear answers, even industry leading companies cannot guarantee the success of new products or services. According to Accenture research, when it comes to launching new businesses—especially those whose outcomes are uncertain until tried—only 6% of executives say they feel confident calling them a success.
So, what does it take to create successful new products and services? One key lies in identifying user-centric issues and insights—unmet or latent needs—and in building the capability to rapidly bring new offerings to market.
Accenture, one of the world’s leading consulting firms, has been helping companies across industries and around the globe bring new services to life. Drawing on this experience, this course is designed for beginners and aims to equip students with the fundamental techniques of creating new products and services—together with Accenture consultants.
Through the use of frameworks such as logical thinking and design thinking, students will identify and explore key challenges and insights, and generate ideas for the “future” that each wants. In the final presentation, students will use storytelling techniques—conveying business ideas as compelling narratives—to communicate their concepts.
＜Expected outcomes＞
- From the lectures on various themes, understand the situations of the “companies” that you may interact daily. Learn new techniques to investigate the situation.
- Deepen your thinking through discussion with your teammates.
- Get trained to define your own “guiding questions” and find answers for each.
Examples of the “guiding questions”:
・How can I reduce the waiting time at a store I frequently visit?
・How can I encourage people who don’t usually go to the movies to want to visit theaters regularly?
・How can I make makeup more enjoyable and accessible for men?
・How can I express our reactions in Zoom meetings in a way that feels as natural as face-to-face conversations?
・How can I make crowded train commutes more enjoyable?
・How can I make the experience of waiting for trains at Komaba-Todaimae Station more
comfortable, without reducing the number of users?
- Learn techniques to tell a convincing story to gain understanding from the audience.
- Understand skills and approaches required to accomplish the task when working as a team with
diversity.
時間割／共通科目コード
コース名
教員
学期
時限
51321
CAS-TC1200S1
全学自由研究ゼミナール (University of Tokyo – Accenture, “Hack the Future: Vision, Design, Action”)
高橋 史子
水曜5限
マイリストに追加
マイリストから削除
講義使用言語
英語
単位
2
実務経験のある教員による授業科目
NO
他学部履修
不可
開講所属
教養学部（前期課程）
51542
CAS-TC1200S1
全学自由研究ゼミナール (University of Tokyo – Accenture, “Hack the Future: Vision, Design, Action”)
高橋 史子
水曜5限
マイリストに追加
マイリストから削除
講義使用言語
英語
単位
2
実務経験のある教員による授業科目
NO
他学部履修
不可
開講所属
教養学部（前期課程）
授業計画
This course is divided into two main parts. In the first half, students will attend lectures by guest speakers and engage in small group discussions based on the content of each lecture. In the second half, each student will choose a topic of personal interest, formulate a guiding question, and explore potential solutions.
Week 1
Guidance (Online)
・Introduction of the course (Objective, Approach, Schedule, Evaluation)
・Online team discussion based on short lecture
■ Introduction and Consulting Basics
Week 2
・Self-introductions of each member in the class
・Lecture on “Consulting basics” with the techniques which shall be used throughout the course.
■ Lectures and group discussions on Various Topics *Topics are subject to change
In Weeks 3 through 8, each class will include a brief lecture by a guest speaker on a specific theme. Following the lecture, students will engage in small-group discussions on a related topic and present their conclusions to the full class. Group members will be changed every week.
Week 3
Winning with Data: How Analytics is Shaping the Future of Life, Work, and Innovation
Week 4
"From Tokyo to the World" – How Japanese brands built global love
Week 5
What you always wanted to know about supply chains and you never asked
Week 6
Building the Future: Contrasting Western Agility and Japanese Precision in Innovation
Week 7
Finding the business case for Tech Transformations
Week 8
Why Charisma Is Important in Business
■ Preparation for the final presentation
Week 9
Identify the “guiding question” you want to solve.
Week 10
Design solutions and validate.
Week 11
Prepare for the final presentation.
■ Final Presentation
Week 12
Final presentation (Group1)
Week 13
Final presentation (Group2)
授業の方法
Lecture, Group Discussion, Presentation
成績評価方法
Self-reflection form (80%)
- It is required to submit a filled form after the end of each lesson.
- You should reflect on what you learned each week. You may also share your questions or thoughts.
- Attendance of the lesson is only recognized if the form is submitted.
Final presentation (20%)
- Each student will make presentations on either Week 12 or 13.
- Each will identify a problem related to themselves that they wish to resolve.
- Lecturer (10%) and Accenture (10%) will determine the points.
Evaluation points
・Is the presentation following the standard format and including all the topics to be covered?
・Was the story logical and convincing?
・Is the time managed well?
・Were all the questions answered clearly?
履修上の注意
・If you consider taking this course, please attend the guidance in Week 1 and submit the entry form as will be guided during the class.
・In case the requests exceed the capacity (20-30 students), we will make selection based on the entry form writings. Students accepted will receive an email before the class on Week 2.
・The class on Week 1 (Guidance) will be held online.
・The course is designed for the students who can attend the class every week.
・Speaking and listening in English is required, but native-level fluency is not necessary.
We welcome students who are eager to engage with peers from diverse backgrounds and are open to sharing and exchanging ideas.
・（英語を母語としない方へ）英語でのコミュニケーションに不安がある方もいらっしゃると思います。
この授業では講義やディスカッションを基本的に英語で行います。ただ、どうしてもわからないときや困ったときには、講師や周りの学生に日本語で話しても差し支えありません。初回ガイダンスで授業に参加できそうかをご判断いただいて構いません。また、質問がありましたらガイダンスで直接尋ねるか、メールにて講師にお問い合わせください。
