Deep Dive into the Entrepreneurial Mindset and Process

“Everything we have by way of modern convenience and technology was enabled directly or indirectly by an entrepreneurial process and endeavor.”

The main objective of this course is to explore a series of questions in the world of entrepreneurship. What is entrepreneurship? Who is an entrepreneur? Are you? How do you generate ideas? How do you evaluate an opportunity and assess its feasibility? How do you effectively pitch and deliver your initiative to stakeholders? What does it take to create a movement or momentum? What if you fail?

Ultimately, we will take a deep dive into the entrepreneurial mindset to address the questions above. We will examine these inquiries through a combination of theory and practice.

Learning goals will be met through:

(a) Lectures on classic and emerging concepts in the field of entrepreneurship,
(b) Activity-based sessions and discussions, supported by
(c) Guided readings and self-study materials, including homework assignments.

MIMA Search

授業計画

Students will explore the method of entrepreneurial thought and action®, various idea generation techniques, opportunity evaluation and feasibility assessment tools, leadership and followership concepts, and most importantly, ways to understand themselves as the primary driver for successful and sustainable entrepreneurial endeavors. “Entrepreneurs can change the world.” So can you. After taking this course, students will have cultivated the confidence to take swift action. [Schedule] DAY 1 (Tuesday, July 22) 13:00-20:00 (Move to Lecture Room 31 for 6th period only) Session 1. Entrepreneurs can change the world, and so can you. What is Entrepreneurship? ETA? Who am I? Overview of the course and project design. Session 2. Who are you? Importance of self-understanding as primary driver for effective entrepreneurship. Session 3. Vision and career: What do you want to do? What impact do you plan to bring to the world? Session 4. Entrepreneurial leadership: Understanding behavioral styles. Importance of followership in creating a movement/momentum. DAY 2 (Wednesday, July 23) 13:00-20:00 Session 5. Opportunity recognition: How? The importance of problem-driven approach to entrepreneurial initiatives. What is creativity? Session 6. Design thinking as process to innovation. Leveraging future trends and markets. Intro to rocket pitch. Session 7. Prototyping, and reshaping the opportunity. Session 8. Essentials of entrepreneurial marketing, creating a stronger value proposition, tagline, and the mission statement. DAY 3 (Thursday, July 24) 13:00-20:00 Session 9. How do you evaluate an opportunity and assess its feasibility? Session 10. Myths of entrepreneurship. Learning from failure: Fail, to innovate! Session 11. The art of pitching: Conceptual understanding of what a pitch is, and how it is delivered effectively based on research findings - the hook, ethos, pathos, and logos. Session 12. Pitching and networking at Venture Café Tokyo. Engaging in a startup/innovation ecosystem/habitat. Session 13. Course debrief. Concluding remarks – summarizing the key take-aways.