Global Business Strategy and Policy

Oct 2 8:30-12:10　Global business strategy for emerging economies (Lecture) （Chap1-Chap3, 日本語テキスト：第１章、第2章） Organization, process of this course What is business strategy? Global strategy? Exercise: China as Factory or Market? CAGE and AAA framework Oct 9 8:30-12:10: Business and political environment in China and India (Exercise) （Chap 4, 日本語テキスト：第3章） (Guest Speaker) Dang Jianwei, Associate Professor, Tongji University Based on the background document provided at the class, discussion about the following questions will be proceeded. India: factory or market? Please provide at least one example in each Quadrant of factory or market matrix. Pick up one industry of your favorite. Discuss attractiveness in India over China by CAGE framework. Oct 16 8:30-10:15 : Technology Management Strategy (Lecture) （Chap5, 日本語テキスト：第4章） What is “service model”, and why? Product architecture and technology catching up Complex system and difficult to imitate business model Introduction to the case “Neemrana Industrial Park” Oct 16 10:25-12:10 Business Development in India (Case 1) （Chap 6, 日本語テキスト：第5章） TMI case material: Neemrana Industrial Park Oct 23 8:30-10:15： Alliance management in global business (Lecture) （Chap 7, 日本語テキスト：第6章） Globalization by green field entry (wholly owned) or JV Risk analysis of global business Introduction to infrastructure business (export) Understanding PPP and importance of business modeling Oct 23 10:25-12:10 Costs and benefits of joint venture (Case 2) （Chap 8, 日本語テキスト：第7章） TMI case material: Hitachi Construction Machinery in China Oct 30 8:30-10:15 International Marketing (Lecture) （Chap 9,　日本語テキスト：第8章） Introduction to marketing strategy Marketing 4P Not so good market (volume zone) Fortune at the bottom of the pyramid Introduction to the case of Shiseido, China Oct 30 10:25-12:10：International Marketing (Case 3) （Chap 10, 日本語テキスト：第9章） TMI case material: Shiseido’s Marketing in China Nov 6 8:30-10:15 Global R&D Management (Lecture) （Chap 11, 日本語テキスト：第10章） Conceptual framework to understand international R&D Types of distance and global R&D R&D of Japanese firms in China New concept for innovation for emerging markets, such as reverse innovation Nov 6 10:25-12:10：International Marketing (Case 4) TMI case material: Renault Nissan R&D Center in India Nov 13 Group work presentation on-site (time will be announced later) Venue: TMI Lounge Seminar Room, Room 321, Engineering building #3 Nov 13 Examination on-site (time will be announced later)

Combination of lectures and case studies. In addition, a group work of global business proposal is organized.

Class Participation：40% (A short report, around 50 words, based on a mini quiz, is collected at the end of each date under ITC-LMS. The question will be open at 11:30 and you need to submit your answer by 12:30 of each date). Group work + presentation：30％ On-site examination: 30%

Case studies in the textbook should be read and analyzed to be ready for a discussion in the class