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Global Business Strategy and Policy

This course covers some essentials on “global business”, such as global strategy, strategic alliance (JV with local companies) and marketing strategy. The course is organized by combining lectures on theory, case method teaching and guest speaker talks to foster students’ problem solving abilities in a real business world. In addition, a focus is put on emerging economies, particularly China and India. In order to facilitate effective interactive process in case based teaching, a number of enrolled students could be restricted to around 40 students. In this process, students in the TMI departments (including TMI sub-major) as well as those who are in the final year of each course (i.e., the second year of master course, or the third year of doctor course) have some priority.
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時間割/共通科目コード
コース名
教員
学期
時限
3792-141
GEN-TM6n46L3
Global Business Strategy and Policy
元橋 一之
A1
金曜1限、金曜2限
マイリストに追加
マイリストから削除
教室
工3号館 工ラウンジ講義室321室
講義使用言語
英語
単位
2
実務経験のある教員による授業科目
NO
他学部履修
開講所属
工学系研究科
授業計画
Trend and importance of global business in emerging economics Global strategy, IR Grid, AAA framework Strategic alliance, joint venture with local firms International marketing Government as a partner in case of infrastructure business
成績評価方法
Made by weighted average of the following items Class Participation:40% (A short report, around 50 words, based on a mini quiz, is collected at the end of each date. The deadline is 12:30 of each date). Case Write Up: 30%(15% each) Group work + presentation:30%
教科書
Global Business Strategy: Multinational Corporations Venturing into Emerging Markets by Kazuyuki Motohashi, 2015 Springer Texts in Business and Economics This textbook contains case studies which are used in the class. Open access version of this textbook can be downloaded at the following site http://link.springer.com/*****
参考書
Japanese textbook is also available to facilitate Japanese students’ involvements in this class. 『グローバル経営戦略』(元橋一之、東京大学出版会)
履修上の注意
視野を広げる