All classes (including the first one) will be conducted in person in the classroom.
Topics will be organized in six blocks of two to three classes each as follows.
1–3: Targeted advertising
・ information as a commodity
・ how do shops (e.g., supermarkets) use information?
・ adding new products to people's old routines
4–5: Attention, feedback, addiction
・ a casino in your pocket: persuasive design and technology
・ airports, malls: silence as a luxury
6-7: Big data and privacy
・ surveillance, consent
・ how do tech companies (e.g., Facebook) use information?
・ privacy as luxury or commodity
8-9: Oil barons and data overlords
・ Schumpeter’s creative destruction
・ data as the new oil
・ the 1900s (Standard Oil) and the 1980s (Microsoft)
10-11: Backlash, regulation and remedies
・ regulating the American tech giants
・ remedies (e.g., data portability/interoperability)
12-13: Bias, better choices, better routines
・ how to deal with bias
・ too much choice: choice architecture and nudges
・ improve your old routines: how to train like an expert