学部前期課程
学内のオンライン授業の情報漏洩防止のため，URLやアカウント、教室の記載は削除しております。
最終更新日：2026年10月16日
授業計画や教室は変更となる可能性があるため、必ずUTASで最新の情報を確認して下さい。
UTASにアクセスできない方は、担当教員または部局教務へお問い合わせ下さい。
最終更新日：2026年10月16日
授業計画や教室は変更となる可能性があるため、必ずUTASで最新の情報を確認して下さい。
UTASにアクセスできない方は、担当教員または部局教務へお問い合わせ下さい。
英語中級（クラス指定セメスター型）
English Through Advertising and Advertising's Role in Society M2
The goal of this course is to assist students in understanding the relationships between advertising and the modern consumer-oriented society. By the end of this class, students will be able to present and discuss issues in a researched and structured manner.
We will study advertising campaigns from TV, the Internet and print media, discover the sales messages contained in these campaigns and how they reach their consumer targets. We will also research the way similar products are marketed differently for different cultures or countries.
In addition, we will evaluate the way different societies use PSAs (Public Service Announcements / 公共広告) to raise awareness of important issues such as Domestic Violence (DV), HIV/AIDS, substance abuse, etc.
Topics covered will include:
- TV Commercial Strategies
- Print Advertisements Design Analysis
- PSAs, CSR and cause marketing
- Advertising controversies (political advertising, advertising tobacco and alcohol, advertising to children, gender and racial stereotypes in advertising.)
We will study advertising campaigns from TV, the Internet and print media, discover the sales messages contained in these campaigns and how they reach their consumer targets. We will also research the way similar products are marketed differently for different cultures or countries.
In addition, we will evaluate the way different societies use PSAs (Public Service Announcements / 公共広告) to raise awareness of important issues such as Domestic Violence (DV), HIV/AIDS, substance abuse, etc.
Topics covered will include:
- TV Commercial Strategies
- Print Advertisements Design Analysis
- PSAs, CSR and cause marketing
- Advertising controversies (political advertising, advertising tobacco and alcohol, advertising to children, gender and racial stereotypes in advertising.)
時間割／共通科目コード
コース名
教員
学期
時限
30030
CAS-GC1L11S2
英語中級（クラス指定セメスター型）
メズールール ジェルマン
月曜2限
マイリストに追加
マイリストから削除
講義使用言語
英語
単位
2
実務経験のある教員による授業科目
NO
他学部履修
不可
開講所属
教養学部（前期課程）
授業計画
We will study advertising campaigns from TV and print media, discover the sales messages contained in these and how they reach their consumer targets. We will also research the way similar products are marketed differently for different cultures or countries.
Draft schedule:
W1: Introduction, goal-setting, etc.
W2: What does advertising do?
W3: Advertising and design
W4: Design strategy
W5: Creative strategy
W6: Analyzing Adverts
W7: Advertising and Culture
W8: Advertising and Gender Representation
W9: Advertising to Children
W10: Advertising controversial products or services
W11: The role of advertising in society
W12: Advertising and Representations of “The Other”
W13: Final presentations
*All classes will be held in person on campus.
授業の方法
- The classes will be conducted entirely in English.
- Content-based classes with a focus on discussions, comprehension & listening.
- Reading and Learning Journal, based on textbook reading and class content.
- Digital portfolio creation.
- Presentations and class or small group discussions.
- Individual research.
成績評価方法
20%: Advertising Analysis Portfolio
20%: Learning Journal
20%: Report on Museum Visit (this may be replaced by an alternative task if the museum visit is not possible)
20%: Presentation
20%: Active contribution to the class
履修上の注意
Advertising is a very exciting field to study. It is constantly changing and evolving to adapt to new tastes, trends and fashions, thus offering a fascinating insight into our consumer world.
In addition to the 13 scheduled 90-minutes classes, students will be asked to watch a number of online video lectures, talks and interviews on topics related to those studied in class.
Students will be required to visit the Advertising Museum in Tokyo in order to write a museum visit report. The instructor will be visiting the museum on a Saturday. Students may attend the visit at the same time, or choose to go on their own. Should it prove impossible to visit the museum, an alternative assessment will be made available.
The instructor may also moderate online discussions on Google Classroom outside of scheduled class times.
