Global Business Strategy and Policy

Sept 25 8:30-12:10　Global business strategy for emerging economies (Lecture) （Chap1-Chap3, 日本語テキスト：第１章、第2章） Organization, process of this course What is business strategy? Global strategy? Exercise: China as Factory or Market? CAGE and AAA framework Oct 2 8:30-10:15: Business and political environment in China (Guest Speaker) Dang Jianwei, Associate Professor, Tongji University Oct 2 10:25-12:10: Business and political environment in China and India (Exercise) （Chap 4, 日本語テキスト：第3章） Based on the background document provided at the class, discussion about the following questions will be proceeded. India: factory or market? Please provide at least one example in each Quadrant of factory or market matrix. Pick up one industry of your favorite. Discuss attractiveness in India over China by CAGE framework. Oct 9 8:30-10:15 : Technology Management Strategy (Lecture) （Chap5, 日本語テキスト：第4章） What is “service model”, and why? Product architecture and technology catching up Complex system and difficult to imitate business model Introduction to the case “Neemrana Industrial Park” Oct 9 10:25-12:10 Business Development in India (Case 1) （Chap 6, 日本語テキスト：第5章） TMI case material: Neemrana Industrial Park Oct 16 8:30-10:15： Alliance management in global business (Lecture) （Chap 7, 日本語テキスト：第6章） Globalization by green field entry (wholly owned) or JV Risk analysis of global business Introduction to infrastructure business (export) Understanding PPP and importance of business modeling Oct 16 10:25-12:10 Costs and benefits of joint venture (Case 2) （Chap 8, 日本語テキスト：第7章） TMI case material: Hitachi Construction Machinery in China Oct 23 8:30-10:15 Global R&D Management (Lecture) （Chap 11, 日本語テキスト：第10章） Conceptual framework to understand international R&D Types of distance and global R&D R&D of Japanese firms in China New concept for innovation for emerging markets, such as reverse innovation Oct 23 10:25-12:10 Innovation strategy in emerging economies (Case 3) （Not in the text book, please download from here） TMI case material: Renault Nissan R&D Center in India Oct 30 8:30-10:15 International Marketing (Lecture) （Chap 9,　日本語テキスト：第8章） Introduction to marketing strategy Marketing 4P Not so good market (volume zone) Fortune at the bottom of the pyramid Introduction to the case of Shiseido, China Oct 30 10:25-12:10：International Marketing (Case 4) （Chap 10, 日本語テキスト：第9章） TMI case material: Shiseido’s Marketing in China Nov 6 8:30-12:10 Group work presentation

Made by weighted average of the following items ・Class Participation：30% ・Case Write Up: 40％（20％ each） ・Group work + presentation：30％

Global Business Strategy: Multinational Corporations Venturing into Emerging Markets by Kazuyuki Motohashi, 2015 Springer Texts in Business and Economics